Business to Business Email Marketing

Email Services

In-boxes are inundated with email. To get through the clutter, messages must be highly relevant. Our turn-key email services ensure content is on target, and that a proper mix of best practices and technology are applied for maximum deliverability and tracking. For landing pages, purls, and more to complement our email services, see our full breadth of direct marketing services.

Event Triggered Email Event triggered emails are automated responses to an action with the goal of triggering another action. We can help you put together an automated email plan that cross-sells additional products and services after one has been sold, bring leads back into the sales process after abandonment, pushes leads further through the sales process after a whitepaper has been downloaded, notifies customers and prospects of new content to your site, and much more.

Email Lifecycle Marketing Delivering the right message at the right time keeps customers engaged with your brand, and pushes prospects through the sales cycle. We can help you identify those key lifecycle points and develop educational content, promotions, welcome messages, renewal notices, reminders and more that nurture your existing relationships.

Email Lists As with all direct response, the success of your email campaign will hinge on your list. We can help you develop or enhance existing email lists. Or we can research and acquire new lists for your targeted prospecting. We can also help you identify strategies to use on your website for a constant influx on new email addresses.

Email Blasting When performing blasts on your in-house list, we will perform rigorous testing for quality control. Your emails will be run through spam filters, tested in the most popular email clients and mobile browsers, and sent to seed lists prior to blasting.

Creative Our email creative combines relevant content, strong direct response offers, email best practices and technical design to ensure your emails not only look good, but deliver, get opened, and elicit an action.

HTML Development Our technical team can turn stunning creative designs into an HTML ready template.

Testing We can perform A/B and multivariate testing on your subject lines, offers, ‘from’ line, content and more.

Mobile Rendering If you’re marketing via email, mobile is important. Growing numbers of emails are accessed via mobile devices every day. We will make sure your emails render properly in the most common mobile browsers.

Our business to business email experts are ready to get started on your project. Contact us today.

(1) Winterberry Group; 2012 Email Marketing Benchmark Report, Marketingsherpa.com