855-771-0509 San Francisco, CA

Business to Business Lead Generation


Lead generation has one goal… fill the sales pipeline. Sounds easy, but anyone who has tried it knows that generating leads is an art and a science. It takes intimate knowledge of your sales process, and careful crafting of lists, offers
and creative. Whether it be web, direct marketing, telemarketing, advertising or more, AgencyAxis has the know how to apply lead generation best practices that generate sales and impact the bottom line.


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Direct Marketing
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Direct Response Advertising


Client Testimonial

In a one-year period, AgencyAxis helped Cintas grow our already-strong lead generation efforts by 50%.

Jeff Reed
E-Business Senior Marking Manager
Cintas Corporation


 
 

 

B2B Lead Generation Services

B2B lead generation services can take the form of integrated one-time campaigns, or sustained efforts through your website, SEO and customer relationship management. Either way, we can help.

Strategic Services Our consulting services can help you determine where you should be spending your lead generation dollars. There are many channels and techniques to consider. With over 30 years experience in B2B and direct response, our team can help you isolate the right approach for your organization.

Lead Qualification and Offer Development Do you have a small salesforce and need only the best leads so that your salesforce’s time is not wasted? Or are you looking for a broad number of leads for qualification by a large sales staff? AgencyAxis will help you craft offers to meet your qualification needs that can be used across all media.

List Development Know who your target markets are, but not how to reach them? Our database experts know where to find your target audiences. Identifying the target audiences will help you determine what media is most effective for reaching them.

Lead Generation Website Chances are that all lead generation efforts will funnel through your website for lead capture. Strong lead generation techniques and best practices on the web are crucial. We can turn your site into a lead generating site.

Predictive Analytics By analyzing lifestyle and behavioral data of current customers – and applying that to prospecting lists – AgencyAxis can improve the quality of your prospecting lists and thereby help you generate more leads.

Testing Content and offers can be tested and continually refined to maximize your lead generation. AgencyAxis has extensive experience with A/B Testing and MultiVariate testing.

Metrics and Reporting Marketing efforts aren't successful unless you can prove their value to the company. We’ll work with you to define the proper success metrics and help you put the measurements in place.

Lead Nurturing Up to 70%of business in the B2B world comes from long-cycle sales leads (1). Following your potential customers through the sales cycle with a nurturing program lets you feed them information as they need it, and keeps your company top of mind until the sale.

Find out how we can help fill your sales pipeline. Contact us today.

 

(1) BtoB magazine: Lead Generation Guide 2011 “Don’t settle when it comes to generating leads.”