Web Analytics Consulting

Web Analytics Services

Website analysis is more than just data collection. Marketing is changing at a rapid pace, and so are the needs of your website. Our monthly website analytics consulting provides continuous insights so you make informed strategic decisions every day – and keep your website fresh, current and effective.

Key Performance Indicator (KPI) Development KPIs are the foundation for solid web performance measurement and the basis for web analysis. These 3-5 metrics embody your corporate objectives, and often get reported at the CXO level. Whether it’s lead generation by industry or product, current customer engagement, or even direct website sales, we’ll help you setup the right KPIs for your business needs.

Reporting You don’t want to be inundated with data. Every month, we’ll work with your standard reports and create custom reports within your analytics tool to report on the KPIs and departmental metrics most important to you.

Analysis and Recommendations Analysis makes reporting actionable, and is the art of web analytics. So you know what is happening on your site. How do you take the guesswork out of improving your site? We’ll dig into the depths of your data to make specific recommendations every month on site changes that improve your KPI performance and your bottom-line.

Dashboards Providing relevant, insightful data to the CXO level can be automated, real-time and easy. We can work with you to create meaningful reporting dashboards that are easily accessible from the desktop.

Visitor Research Your site is ripe with opportunities to learn about your visitors, and the tools available today make it easy. We’ll create and administer on-site surveys, user testing, and more so you gain first-hand insights into your visitor needs.

Testing Constant improvement on your site requires testing. Seemingly small changes can yield significant improvement. Our analytics experts, experienced in both A/B and multivariate testing, use the most advanced testing software and apply best practices to test both the minute and grand elements of your website.

Website Maintenance Need a development team to handle your monthly site improvements? Our website design and development team can provide monthly development services to complement our web analytics service offering by implementing the recommendations you approve.

Analytics Software Consultation If you don’t yet have an analytics tool installed on your site, we can help you decide whether a free tool like Google Analytics or a paid tool like IBM Coremetrics, Adobe's Omniture or another is right for you. We can also help you customize the standard tools for your business.

Contact us today to see a sample monthly web analytics report.