Direct Marketing

Direct Marketing Services

Our direct marketing team members are one-to-one marketing experts. We can help you isolate your target markets, determine the proper direct marketing mix, then implement the turn-key campaigns to nurture your customers, generate leads, or create sales.

Direct Mail We produce direct mail campaigns right for your budget. Whether it’s a self-mailer – or an elaborate dimensional campaign – we’ll develop packages using tried and true direct mail best practices to ensure the highest possible response rates.

Email Marketing Email marketing is one of the most cost-effective forms of direct marketing. It offers powerful nurturing and lead generation opportunities, yet if done improperly it can blacklist your company. We use reputable Email Service Providers and industry best practices to ensure your brand retains its integrity while getting results.

Telemarketing Telemarketing can be an effective way to generate leads, particularly when it complements direct mail or email. Our strategists can provide recommendations of when it is most effective in your campaigns, and our B2B telemarketing suppliers will always portray a professional image worthy of your brand.

Landing Pages Creating an engaging email that elicits an open or a click – or a direct mail package that grabs the prospect – is only half the battle. Converting the lead on a landing page is a must. We employ best practices in landing page design, and have a technical team that can help with the development too.

Offer Development Offer is key to the quality and quantity of the leads you will receive. Do you have a large sales force with the need for many leads who can nurture and push the prospect through the sales process, or are you a sales team of one who needs leads ready to purchase now?  Our direct response team has over 50 years experience developing sound offers to meet your specific need.

List Development  You can create the most engaging creative, and an offer that makes people act now, but if you don't target the people who want or need that offer then it is all for naught. We can help you find the right people who will convert to sales.

Predictive analytics Have a large database, but need to know which subsets are the most apt to convert to an ideal sale? We can predict the contacts in your database most likely to convert based on recency, online tendencies, demographics, behaviors and more.

PURLs Personalizing a landing page to an individual you're targeting in a campaign can increase response rate and enhance the visitor's experience with your brand. We have the know-how to personalize just the right elements.

Reporting and Analysis How effective was your campaign, and how does that stack up to effectiveness of your web or other online campaigns? We have an analytics team ready to calculate response rates, conversion to sale, and more.

(1) The Power of Direct Marketing: 2009-10, Direct Marketing Association