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Direct Mail


A 2012 report from BtoB Magazine shows that 3 times the number of B2B marketers will increase their investment in direct mail this year versus decreasing it(1). While gaining momentum, it's also moving towards the integration of technology. Event triggered mailings, QR codes in packages, real-time analytics tools and more are increasing the value of direct mail, and integration with social media, email and other digital channels are amortizing costs and extending the reach of direct mail campaigns. With roots in direct response, AgencyAxis is the perfect partner.


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Direct Mail Services

Our experienced direct response team has been providing direct mail services for over 30 years. Below are some of those services. For additional services such as landing pages, purls, and more, see our full breadth of direct marketing services.

List A targeted, up-to-date list is one of the critical elements of a successful direct mail campaign. In fact, 40% of the success of your direct mail campaign will depend on your list quality. We can help you develop, acquire, or enhance your list.

Offer An additional 40% of the success of your direct mail campaign will depend on your offer. This could be a limited-time discount, a bundled deal, a giveaway, or much more. Our experienced strategists will help you determine what offer is right for your campaign.

Response Channels Once your direct mailing is received, how do recipients respond to show you their interest in your offer? The rule of thumb is the more response channels the better. Web, email, phone, business reply card and mobile are the primary response channels used today, and we can setup each for you.

Creative Copy and design of a direct mailing should first sell the offer. Very specific direct response techniques are employed. Then, creating beautiful pieces that win awards is our fortay.

Package Development A great deal of planning goes into package development. Paper weight, quanitity of mailing pieces and package design have a dramatic affect on postage and production costs. Some programs warrant higher costs, and some do not. We’ll make sure you understand all of your options up front.

Production We can manage full production services for you including printing, list preparation, personalization, lettershop services and fulfillment. Or we can turn art and instruction over to your team for production.

Sweeptakes, Contests & Giveaways Sometimes an offer includes entry into a sweepstakes, contest or giveaway. But there are many intricacies including drafting of rules, drawing logistics, legal requirements, fulfillment and more. Our team can help determine when this type of offer might be appropriate for you – plus, we can handle all of the logistics.

Testing We can perform A/B and multivariate testing on your campaigns.

Tell us more about your direct response needs. Contact us today.

 

(1) BtoB's "2012 Outlook: Marketing Priorities and Plans" survey