PPC Management

Pay-Per-Click Services

In addition to knowing the ins-and-outs of daily management, our pay-per-click managers understand how consumers search online and what motivates prospects to take action. Our strategy, creative, and technical abilities combine to create ongoing B2B search marketing campaigns that produce leads – and conversions – month after month.

Keyword Research Our team of experts use proprietary tools and primary research to perform exhaustive keyword analysis for your industry. We’ll consider your competitors’ key terms and isolate the keywords and phrases most likely to send the highest quality prospects to your website.

Keyword Management Keywords are a fluid landscape.The competitiveness of keywords changes continuously, as does the trending of short and long-tail keywords. Our pay-per-click managers maximize your ROI by keeping a close eye on these fluctuations, and adjusting your keyword campaigns regularly.

Bid Management We combine state-of-the-art tools and search marketing experience to determine the optimal amount to pay for keywords, the search engines to bid on for those keywords, and the precise timing of when you should bid on those keywords.

Landing Page Optimization Driving traffic to your site is not enough. If you’re not converting that traffic to a sale or a lead, your PPC investment is wasted. As part of our PPC management, we’ll use landing page optimization best practices and A/B testing to ensure your landing pages convert.

Negative Keyword Analysis Not all keywords are equal. The wrong modifier added to your targeted keyword or phrase could lead to highly unqualified traffic and wasted dollars. We’ll make sure we do the necessary research to eliminate negative words from your campaigns.

Ad Copy Even if you’re targeting the correct keyword and getting your ad seen by a qualified prospect, your ad won’t be clicked unless your copy is relevant and compelling. We’re experts at direct response messaging that motivates… and gets your ads clicked.

Ad Testing The performance of an ad shouldn’t be left to chance. We’ll test multiple ads side-by-side, select a winner, and apply learnings to future ads for further testing.

Reporting We provide detailed monthly reports that show the performance of your keywords and campaigns for each search engine.

Search Engine Selection In addition to advertising on the big 3 – Google, Yahoo, and Bing – we’ll help you determine whether pay-per-click advertising on platforms such as Facebook, Business.com, and a multitude of other industry and secondary platforms makes sense for your business.

SEO Synergy Integrating PPC and search engine optimization properly can increase conversions by 25%⁽¹⁾. But they can't be handled in silos. We can handle both and improve your conversions.

Ready to get started? Get a quote for our PPC management services.

1. Search Engine Land, 2011